No single company has the necessary know-how on all particular areas of protective apparel for motorcycling purposes to achieve the optimum in every individual module. With Rukka, Schuberth Helmets and FREYdaytona, there are three leading European manufacturers of high quality motorcycling attire collaborating in the Smart Rider's Outfit project, supported by highly competent partners in systematic research and development: Tampere University of Technology, Finland and the Nokia Research Center.